Kaj & Sverre sells Kask
After a certain period of parallel activities with Italian Kask, which is a big player especially with its bicycle helmets, Kaj & Sverre has chosen to sell their brand. The guys have been running the company for 18 years and now it’s time to give a heartfelt goodbye to Kask. “It has been an outstanding journey that is now taking a new turn,” says Sverre.
Kaj & Sverre will continue to create products for skiing and the active person who likes both quality and style. The new direction will be to further establish the already incorporated ”Live a Little”.
Exactly what this means is something they don’t want to reveal yet, but it will be a commitment to the existing target group. The idea is to satisfy the former Kask customer with more products, loaded with Live a Little spirit.
Live a Little has been Kaj & Sverre’s signature and the duo has through their way of skiing, as self-employees and with their creative and functional products inspired thousands of skiers around the world. “We are passionate about this and now there are endless opportunities to find new way’s together! It will be super fun to continue to new heights.” says Kaj.
For those of you who want to keep up with this journey, check out our social medias @livealittle.se @kajzackrisson @sverreliliequist
Press Release 25/9 2019