The Kask story
Every brand has a story. Here we would just talk a little bit about what we achieved so far, and where we got inspiration from to some of our patterns and styles in the past and today.
So, when Kask was found in 2001, Kaj Zackrisson & Sverre Liliequist knew how to crochet since some years. The beanies that we made for our selves and our friends, became very popular so we decided to try to build a little brand, the “business plan” was to Create unique beanies to wear with pride!
As important as the looks the functionality was also in focus, a soft non itchy smooth beanie was created. we were also very clear with that the beanies should work out for our lifestyle, and never feel itchy in the forehead!
The first pattern we made we decided to call “Sickbird”, and the inspiration for that was the Sickbird award at the freeskiing world tour events, and yes, both of us received it a couple of times.
This pattern worked out really well, and the Sickbird have been seen on numbers of Kask products since then, now lately still on beanies but also on the ski socks and merino base layers.
We always wanted to change colour and pattern every year, even if the numbers and styles was very small, this to create some kind of limited edition feeling. And yes, for the first four years or so, all beanies was sold out in a couple of weeks, perfect, now we can go out to ski the rest of the season instead of doing office work!
Side by side with Kask growing slowly but surely, we have been skiing professionally both of us, and this way we have built up a good sense of what we like/don’t like when it comes to design and function, travelling the world and meeting exiting people is an important flavour that we can add to our own Kask production.
After patterns as the Sickbird and Draken, we also wanted to involve people that we liked, so “pro models” like the Jerk Viking, John Metal, Jonta ski, Swedish Posse and Edvardsson was more or less tribute designs for our friends.
From beanies we took the step to do more, ski socks and merino base layers are things that we really need in the mountains, and we have now learned what works best.
That’s why it’s so exiting to make these products and then add our own style on it, a true Kask product that we really can stand for, again, and again and again.
And to add that extra flavour we momentarily tries to do it our way, not always the easiest way. An example of that is the bright colours in the first edition of the Kask 100% Merino base layers, that was not really seen anywhere before.
Another challenge for us, that has been a process for the last year, was to create the ultimate pair of ski goggles, and for us it’s now a reality, the Mask 4 goggles is ready to hit the market, more than ten years after the start of Kask, and if feels great!
Kask is represented in 16 countries, we think we have reached a good product range, and will stick to it for a while.
Beanies, base & mid layers, socks and goggles, keep developing new great stuff in these categories, get even better at it and try to test them out as much as possible, we have to live up the our own motto you know, so let’s…
Live a Little!
Sverre & Kaj
First ever Kask beanie made by Sverre in 1995
Draken – 2003
Jerk Viking – 2003
John Metal – 2004
Swedish Posse – 2005
Jonta Jibb – 2005